Selling In a Buyer's Market | Summer 2025 DFW-Frisco-McKinney

📉 What a Buyer’s Market Means for Sellers in Frisco, TX (And How to Stay Ahead)

You’ve probably heard the buzz — we’re officially in a buyer’s market in Frisco and across much of the Dallas-Fort Worth metroplex. But what exactly does that mean for you as a seller? And more importantly, how can you still come out ahead when the market seems to favor buyers?

Let’s break it down.

🏡 What is a Buyer’s Market?

A buyer’s market happens when the supply of homes for sale outpaces the number of buyers actively looking. As of the end of May, the Dallas area has over 32,000 homes for sale, while there are only around 17,000 active buyers in the market (source: Redfin). That means more competition for sellers — and more choices for buyers.

💡 What This Means for You as a Seller

While the term “buyer’s market” may sound discouraging, it doesn’t mean you can’t sell your home — it just means you’ll need to be more strategic. Here’s how it impacts your sale:

1. Pricing Needs to Be Spot-On

Buyers have more options, so pricing your home competitively from day one is crucial. Overpricing can lead to longer days on market, lower offers, or price reductions down the line.

2. First Impressions Are Everything

Homes that are clean, well-staged, and show-ready stand out. Consider professional photos, light staging, and small upgrades that pack a punch (hello, fresh paint and curb appeal!).

3. Incentives May Make a Difference

Offering incentives like a home warranty, helping with closing costs, or being flexible with move-in dates can make your home more attractive.

4. Be Prepared for More Negotiations 

Be prepared for more negotiation. Buyers may ask for repairs, price reductions, or extras. Working with a skilled agent can help you navigate these requests and still walk away with a solid deal.

🎯 How Sellers Can Win in This Market

It’s not all doom and gloom. The key is working with a local expert who knows how to position your home in a way that attracts serious buyers. In fact, homes that are properly priced and marketed in Frisco are still selling — and selling well.

Pro Tip: Many buyers entering the market now are serious, motivated, and ready to take advantage of better interest rates and increased inventory. These are not the "just browsing" buyers of a year ago.

Thinking of selling? Don’t go it alone.

Let’s create a plan that fits today’s market conditions and your personal goals. Whether you're downsizing, relocating, or just exploring your options, we’ll make sure your home stands out.

Angela Holt